“Jared Adkins dreams up his most inventive business ideas while pacing the floor of his Phoenixville distillery amid the dense, malty scent of brewing liquor.
He has operated Bluebird Distilling since 2014. When businesses began shutting down during the pandemic in 2020, almost all of Adkins’ twenty-two staff left, but instead of downscaling his operation as many companies did then, he chose to expand his investments. “I decided to buy a very big coffee roaster with the idea of, ‘Hey, let’s start roasting coffee as another business. We’ll start an online shop and sell it,’” he says….”