Ardmore Initiative administers three programs: Marketing and Promotions, Economic Development, and Downtown Beautification. The nationally recognized Four Point Main Street Approach is a guiding framework for all programs.

Marketing and Promotions

Ardmore Initiative actively markets and promotes small businesses and the downtown as a whole through social media, the website, e-newsletters reaching 1,700+ subscribers, and local print media. In addition, Ardmore Initiative plans a number of signature events, including Restaurant Week, Taste with a View, and Oktoberfest, in order to bring new visitors to the downtown and ultimately increase foot traffic for local businesses. From co-op marketing opportunities to holiday event guides, Ardmore Initiative is constantly introducing new marketing and promotional tools to assist small businesses in the downtown.

Economic Development

Economic Development is at the forefront of all of Ardmore Initiative’s work. Ardmore Initiative maintains an inventory of available spaces and works with the broker community and Township Retail Recruiter to attract new businesses to Downtown Ardmore. Ardmore Initiative also administers the Facade Improvement Grant, a 50/50 matching grant of up to $5,000 for storefront improvements, and the Business Assistance Grant, an up to $25,000 grant to assist businesses with startup and expansion costs within Downtown Ardmore. For more information on grants, see Financial Assistance.

Downtown Beautification

The Downtown Beautification Program aims to enhance the attractiveness of Downtown Ardmore through the installation and maintenance of aesthetically pleasing streetscape amenities and seasonal holiday decor, as well as through regular sidewalk cleaning. With funding from the Pennsylvania Department of Community and Economic Development and Lower Merion Township, Ardmore Initiative installs benches, bike racks, and planters throughout the downtown. In addition, Ardmore’s street cleaners, Harry and Victor, sweep Ardmore’s sidewalks almost every morning of the week. If you see them out and about, be sure to say “hello” and thank them for their hard work in keeping the downtown clean!